Image Optimizer

compress-image

How can you optimize Imagesfor Internet Performance without Losing Quality

Did you realize that optimizing your images before uploading them to WordPress could have a significant impact on the speed of your site?

When making a blog for the first time, many beginners simply upload images without optimizing them for the web. Large images can slow your website less responsive.

It is possible to fix this issue by using optimization of images. optimizationbest techniques in your regular blogging routine.

Within this article, we will teach you how to improve your image for faster web performance without losing quality. We'll also show you automatic photo optimization extensions for WordPress which can make your life easier.

Since this is a complete guide to image optimization for web so we've put together an easy to follow table of content:

• What's image optimization? (optimized and unoptimized images)
• Why is image optimization crucial? What are the benefits?
• How to preserve and optimize images for web performance?
• Top image optimization tools and software
• The top photo optimization plug-ins to WordPress

What is Image Optimization? (Optimized vs Unoptimized Images)

Image optimization is a process of saving and delivering images in the smallest file size , without compromising the overall quality of images.

While the process sounds complex the process is actually fairly easy today. You can use any of the numerous image optimization plugins and tools to instantly compress images up to 80% with any noticeable loss in image quality.

Here's an example of an optimized as compared to unoptimized.

The results are clear, when optimized properly the same image can be 75 percent smaller than the original image without the loss of quality.

What is Image Optimization work?

In simple terms in simple terms, image optimization use compression technology , such as "Lossy" and "Lossless" which can reduce overall file size without any noticeable reduction in quality.

What is it to Optimize Images?

If you ever received the suggestion to optimize your images by your WordPress hosting support team or the speed test tool, the only thing it suggests is that you must reduce the size of your photos by optimizing them to be used on the web.

Why is Image Optimization Important? What are the Benefits of Image Optimization?

While there are many benefits of optimizing your images, below are the most significant ones to be aware of:

• Speedier website loading
• Increased SEO rankings
• More efficient overall conversion rate for leads and sales
• Lower storage and bandwidth (which can cut hosting and CDN cost)
• Backups on websites are faster (also decreases the cost of backup storage)

Beyond video, pictures are the second-heaviest items on a page. According to HTTP archives, pictures account for in the average 21% the total weight of a website's.

As we have seen that faster websites rank higher in search engines (SEO) and experience better conversions and image optimization is something that all websites must implement if they want to succeed online.

You might be thinking what impact is image optimization can really can make?

According to a Strangeloop study, a 1 second delay in the speed of loading your website can cost you 7% of sales, 11% less pageviews, and 16% lower satisfaction with customers.

If that's not enough reasons to speed up your website it is important to understand that search engines like Google offer a preferential SEO treatment to websites that load faster.

That means that by optimizing your web-friendly images you will be able to improve speed of your site as well as increase WordPress SEO rankings.

Video Tutorial

If you'd prefer written instructions, just keep reading.

How to Save and Optimize Images for Web Performance?

The key to successful picture optimization to improve web speed is to find the perfect balance between the smallest file size and acceptable quality images.

Three factors which play an integral impact on optimization of images are: optimization are:

• Image file format (JPEG vs PNG vs GIF vs tiff )
• Compression (Higher compression = smaller file size)
• Image Dimensions (height and width)

By choosing the right combination of the three you can reduce the image size by up to 80%.

Let's examine each of them in more detail.

1. Image File Format

For the majority of website owners, the three primary images formats that really matter to consider are JPEG, PNG, and GIF. The choice of the correct file format is crucial in image optimization.

To make things easy You should choose JPEGs for photos or images that have a lot of colors. PNGs for straightforward images or when you need transparent images. You can also use GIF for images that are animated only.

If you don't know the difference between each type, the PNG image format is uncompressed which means it is a higher quality image. However, the downside is that file sizes are much larger.

However, JPEG is a compressed file format that reduces image quality to offer a considerably smaller size file.

While GIF only supports 256 colors in addition to lossless compression. This makes it the best option of animated graphics.

On WPBeginner, we use all three image formats , based on the type of image.

2. Compression

The next step is image compression, which plays an enormous part for image optimization.

There are several types and levels of image compression available. the settings of each will depend on the image compression software you are using.

The majority of image editing software like Adobe Photoshop, On1 Photo, GIMP, Affinity Photo, and others come with integrated image compression features.

You could also save your images in the normal way using a web application like TinyPNG and JPEG Mini for easier image compression.

Although it's a bit manual both methods allow you to compress images prior to uploading the images to WordPress This is the process we employ on WPBeginner.

There are also several popular WordPress plugins, such as Optimole, EWWW Image Optimizer and others that automatically compress images once you upload them. Many novices and even huge corporations are using these image optimization plugins because it's easy and simple.

We will share more about these WordPress plugins in the following article.

3. Image Dimensions

Normally when you import a photo from your phone or a digital camera, it is an extremely high resolution as well as the dimensions of the file are large (height and wide).

Typically, these photos have the resolution of 300 DPI and dimensions starting from 2000 pixels and even more. The high-quality photos are perfect for desktop publishing or printing. They are not suitable for use on websites.

The reduction of file sizes to something more acceptable can dramatically decrease the size of your images. You can easily alter the size of images with the image editing software installed on your computer.

As an example, we have optimized photos with 1.8 megabytes of original file size, 300 DPI resolution, and image dimensions of 4900x3200 pixels.

The format we chose was jpeg for more compression. We changed the dimensions to 1200x795 pixels. Additionally, it decreased the image file size to 103KB. That's 94% less than the original size.

Now that you've identified the three primary factors that affect image optimization we can take a take a look at various images optimization software for webmasters.

Best ImageOptimization Tools and Programs

We mentioned it earlier that most image editing software come that have image optimization in addition to compression adjustments.

In addition to the software for editing images, there are several other powerful , free image optimization tools you can employ to optimize your images for web usage (with only a few clicks).

We suggest making use of these tools for optimizing images before uploading them to WordPress particularly if you are an obsessive.

This method helps you save storage space in your WordPress hosting account and guarantees speedy images with finest quality because you manually review each image.

Adobe Photoshop

Adobe Photoshop is a premium software that comes with a feature to save images optimized for the web. Simply open your photo and click"File> Save For Web "File >> Save for Web" option.

This will open up a new dialog box. On the right, you can choose different image formats. In the case of JPEG format, you'll see a variety of options for quality. After you have selected your choices, it will also provide the file's size at the bottom left.

GIMP

GIMP is a free and open-source alternative to the popular Adobe Photoshop. It can be used to boost your images' performance for use on the internet. The drawback is that it's not as simple to implement as other options on this list.

First, open your image in GIMP and then select File >> Export As option. Then, you will be presented with the dialog box for saving your file. Make sure to give the file a different name, then click"Export.

This will bring up image export options. For JPEG images, you can select the compression level in order to reduce file size. Finally, click on"Export", to store the optimal image.

TinyPNG

TinyPNG is a completely free web application that utilizes a lossy compression technique that can reduce the size of your PNG files. All you need to do is visit their website and upload your images (simple drag & drop).

They will compress the image they will give you the download link. You can also use their sister website TinyJPG which is for JPEG Image compression.

They also have the extension Adobe Photoshop which is what we use in our image editing procedure because it combines the best of TinyPNG and TinyJPG inside Photoshop.

For developers, they offer an API to convert images on the fly, and for beginners , they provide a WordPress plugin that can automatically do it for you (more on this later).

JPEG Mini

JPEGmini employs lossless compression technology that reduces the size of images but without altering their perception. You can also test the quality of your original image and the compressed image.

The web version for no cost and then purchase the software to run on your personal computer. They also have a pay API to automate processes to your servers.

ImageOptim

ImageOptim is a Mac program that allows users for compression without losing any quality. It does this by finding the most effective compression parameters as well as taking out unnecessary color profiles.

Windows alternatives to that are Trimage.

Best Image Optimization Plugins for WordPress

We believe that the most efficient way to make your images more efficient is to do this prior to uploading them to WordPress. If you have a multi-author site or need an automatized solution you could consider using an WordPress plugin for image compression.

Below is a list of the best WordPress photo compression plug-ins.

1. Optimole the most popular plugin from the team behind ThemeIsle.
2. EWWW Image Optimizer
3. Compress JPEG and PNG images using the plugin developed by the TinyPNG team. The team is mentioned in the article.
4. Imagify - plugin by the popular WP Rocket plugin team.
5. ShortPixel Image Optimizer
6. WP Smush
7. reSmush.it

Utilizing one ones of them WordPress image optimization plugins will help increase the speed of your site.

Final Thoughts and Best Practices for Image Optimization

If you're not saving images optimised for web, you should start doing it immediately. It'll make an enormous difference on your site speed and your users will appreciate it.

Furthermore, faster websites are better for SEO and you'll probably see an increase in your rankings on search engines.

use this tool >> convert to png